Hollow Bone Coffee Co

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I finally did a thing I’ve been quietly wrestling with for months — maybe years if I’m honest. I launched a coffee brand.
Hollow Bone Coffee Co. is alive.

Let me tell you something: building a business is not lighting a candle and chanting your way to passive income. It’s paperwork, legal nonsense, nitpicky website battles, late-night research, and a whole lot of “What the hell is this error message and why is everything suddenly sold out?”

It’s a spreadsheet and a spell.
A credit card and a prayer.
A ritual and a strategy.

You don’t slide into alignment — you fight for it.




I went through all of it:

  • sourcing actual small-batch roasts

  • deciding which origins to keep and which to cut

  • naming blends from a place of real magic, not Pinterest

  • wrangling Shopify like it owed me rent

  • cussing at dropship sync settings at 2AM

  • writing copy that felt honest, not cute

And somewhere in all that mess, something started to click.
That’s how you know you’re on the right path — when the vision stops being a mood board and starts being a thing you can click “add to cart” on.

This isn’t just coffee.
This is ritual.
Every bag has a simple brewing instruction — nothing flashy, nothing performative — just three steps, one breath, one intention.

Because magic isn’t complicated. People are.

I’m not trying to sell you “witch-themed coffee.” Gods save us from glitter beans and moonwater espresso. I’m offering real coffee, roasted with intention and respect, created by someone who’s been doing the work long before social media made witchcraft a fashion trend.

There’s a difference between aesthetic and practice, and this project is born from practice.

If you’ve ever sat on a porch before dawn with a cup in your hand and felt something settle in your bones…
you already get it.

If you’ve ever brewed coffee like a ritual — stirring a little slower, breathing a little deeper, thinking about the day you want instead of the one you’re given —
you’ll feel right at home here.

Welcome to Hollow Bone Coffee Co.
The door’s open, the kettle’s on.

Brew with intention.
Drink like you mean it.
Let’s wake something ancient together.

🖤
Shop is live: Hollow Bone Coffee Co.


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