I can't afford to be a political shopper in this economy.
Last night, I did what everyone keeps telling me to do: “shop smarter,” “shop intentionally,” “shop with your values.” So I did. I built the same cart across five different stores. Same categories. Store brands first. No bougie swaps. No impulse nonsense. Just the basics—feed the house, keep it moving. Here’s what came back: Safeway — $172.34 WinCo Foods — $154.17 Fred Meyer — $198.34 Albertsons — $211.12 Walmart — $117.00 Same food. Same intent. Same week ahead. A $94 difference between the highest and lowest. Ninety. Four. Dollars. That’s not a cute little “price variance.” That’s a utility bill. That’s gas. That’s the difference between “we’re fine” and “we’re doing math in the kitchen again.” The Myth of the “Political Shopper” There’s this growing expectation that where you shop is some kind of moral statement. That every dollar is a vote. That if you’re buying from the “wrong” place, you’re somehow endorsing everything that company has ever done, said...